Akkermansia muciniphila on the European supplement market
Most ingredient pages tell you what Akkermansia muciniphila is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 49 Akkermansia muciniphila products from 24 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €58.
New Akkermansia muciniphila ads launched per month on Meta — last 6 months.
How brands use Akkermansia muciniphila, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | 9 | 1 | — |
| United Kingdom | 11 | 2 | — | — | £29.99 |
| France | 2 | 2 | — | — | — |
| Italy | 7 | 2 | — | — | €57.50 |
| Spain | 3 | 2 | — | — | — |
| Romania | 1 | 1 | — | — | — |
| United States | 22 | 12 | — | — | $49.98 |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Akkermansia muciniphila products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Akkermansia muciniphila (pasteurized) | 13 |
| Akkermansia muciniphila (fermented strain) | 10 |
| Akkermansia muciniphila (pasteurized strain) | 5 |
| Akkermansia muciniphila Hidrolizat | 5 |
| Akkermansia muciniphila (live) | 5 |
| Akkermansia muciniphila (live probiotic) | 4 |
Regulatory & positioning
| Botanical source | Akkermansia muciniphila |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, weight loss, immunity |
No EFSA-authorized health claim exists for Akkermansia muciniphila, yet brands market it for gut health, weight loss, immunity — the gap between claim and positioning is itself a competitive signal.
Where Akkermansia muciniphila shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Akkermansia muciniphila?
Akkermansia muciniphila is a probiotic bacterium commonly used as an ingredient in dietary supplements. It is a type of beneficial gut microbe that is incorporated into products marketed for gut health, weight management, and immune system support. As a probiotic, it is often included in formulations aimed at modulating the gut microbiota. Its use is primarily seen in capsules, powders, and functional foods targeting consumers interested in digestive wellness and metabolic balance.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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