Ajwain on the European supplement market
Most ingredient pages tell you what Ajwain is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 26 Ajwain products from 10 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
How brands use Ajwain, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| United Kingdom | 17 | 3 | — | — | £2499.00 |
| Romania | 4 | 3 | — | — | — |
| United States | 3 | 2 | — | — | — |
| Poland | 1 | 1 | — | — | — |
| Hungary | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Ajwain products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Fructe Trachyspermum ammi | 19 |
| Fructe Trachyspermum ammi Extract | 4 |
| Trachyspermum ammi | 2 |
| Fructe Trachyspermum ammi (ulei esențial) | 1 |
Regulatory & positioning
| Botanical source | Trachyspermum ammi |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, immunity |
No EFSA-authorized health claim exists for Ajwain, yet brands market it for gut health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Ajwain shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Ajwain?
Ajwain (Trachyspermum ammi) is a botanical extract derived from the seeds of a flowering plant in the Apiaceae family. It is commonly incorporated in dietary supplements formulated for gut health and immunity. Ajwain contains a range of phytochemicals, including essential oils such as thymol, which contribute to its characteristic aroma and flavor. Its inclusion in supplement formulations is typically aimed at products marketed for digestive support and immune system maintenance. Ajwain is used in various forms, including powdered seed, extracts, and essential oils.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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