Ajuga Turkestanica on the European supplement market
Most ingredient pages tell you what Ajuga Turkestanica is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 53 Ajuga Turkestanica products from 30 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
How brands use Ajuga Turkestanica, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 2 | — | — | — |
| United Kingdom | 32 | 16 | — | — | £54.50 |
| Italy | 3 | 1 | — | — | — |
| Romania | 1 | 1 | — | — | — |
| United States | 11 | 8 | — | — | $59.99 |
| Austria | 1 | 1 | — | — | — |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Ajuga Turkestanica products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Ajuga Turkestanica Regel | 30 |
| Ajuga Turkestanica Regel Extract | 22 |
| Ajuga Turkestanica (whole herb) | 1 |
| Ajuga Turkestanica (10% turkesterone) | 1 |
| Ajuga Turkestanica (turkesterone) | 1 |
Regulatory & positioning
| Botanical source | Ajuga Turkestanica Regel |
|---|---|
| Novel food status | Novel food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | muscle mass, mens health |
No EFSA-authorized health claim exists for Ajuga Turkestanica, yet brands market it for muscle mass, mens health — the gap between claim and positioning is itself a competitive signal.
Where Ajuga Turkestanica shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Ajuga Turkestanica?
Ajuga Turkestanica (Ajuga Turkestanica Regel) is a botanical extract derived from a plant native to Central Asia. It is primarily used in dietary supplements formulated for muscle mass and men’s health. The extract contains various bioactive compounds, including phytoecdysteroids, which are of interest in sports nutrition and wellness products. Ajuga Turkestanica is incorporated into formulations aiming to target adult male consumers and those focused on physical performance and muscle-related applications. Its use is typically found in powders, capsules, and blends within the sports nutrition and men’s health supplement categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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