Agave on the European supplement market
Most ingredient pages tell you what Agave is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 75 Agave products from 41 brands across the EU and US. 13 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €25.
New Agave ads launched per month on Meta — last 6 months.
How brands use Agave, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 10 | 8 | 64 | 6 | €29.99 |
| United Kingdom | 8 | 6 | — | — | £39.00 |
| France | 8 | 6 | — | — | €20.48 |
| Italy | 4 | 3 | — | — | — |
| Spain | 2 | 1 | 2 | 2 | — |
| Romania | 27 | 5 | 20 | 3 | 159.00 RON |
| United States | 4 | 3 | — | — | — |
| Austria | 4 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of Agave products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Agave | 35 |
| Agave (inulin) | 19 |
| Sirop de agave (syrup) | 13 |
| Agave Extract | 3 |
| Agave (inulin powder) | 2 |
| Agave (syrup powder) | 1 |
Regulatory & positioning
| Botanical source | Agave |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, weight loss |
No EFSA-authorized health claim exists for Agave, yet brands market it for gut health, weight loss — the gap between claim and positioning is itself a competitive signal.
Where Agave shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Agave?
Agave is a plant-derived ingredient commonly classified as a botanical extract. It is frequently used in dietary supplements formulated for gut health and weight management. Agave contains naturally occurring fructans, including inulin-type fibers, which contribute to its functional properties in digestive-focused products. Its inclusion in formulations is often aimed at complementing fiber intake and supporting product positioning in the digestive wellness and weight control categories. Agave-based ingredients can be found in powders, syrups, and fiber blends used by supplement manufacturers targeting these markets.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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