Agaricus blazei on the European supplement market
Most ingredient pages tell you what Agaricus blazei is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 184 Agaricus blazei products from 71 brands across the EU and US. 8 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Switzerland shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €50.
New Agaricus blazei ads launched per month on Meta — last 6 months.
How brands use Agaricus blazei, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 50 | 14 | 6 | 3 | €74.90 |
| United Kingdom | 23 | 9 | — | — | £49.99 |
| France | 5 | 3 | 2 | 1 | €33.40 |
| Italy | 15 | 9 | 2 | 1 | €34.50 |
| Spain | 25 | 8 | — | — | €41.34 |
| Romania | 40 | 13 | 2 | 1 | 101.68 RON |
| United States | 6 | 5 | — | — | $32.82 |
| Austria | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Agaricus blazei products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Agaricus blazei Extract | 88 |
| Agaricus | 41 |
| Agaricus blazei Murrill | 17 |
| Agaricus blazei (bio) | 10 |
| Agaricus blazei (polysaccharides and beta-glucans) | 9 |
| Agaricus blazei Murill Extract | 4 |
Regulatory & positioning
| Botanical source | Agaricus blazei |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, longevity |
No EFSA-authorized health claim exists for Agaricus blazei, yet brands market it for immunity, longevity — the gap between claim and positioning is itself a competitive signal.
Where Agaricus blazei shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Agaricus blazei?
Agaricus blazei is a type of mushroom extract derived from the Agaricus blazei species. It is classified as a botanical ingredient commonly incorporated into dietary supplements. This ingredient is frequently used in products marketed for immunity and longevity. Formulators often include Agaricus blazei in capsules, powders, and blends aimed at consumers interested in natural or mushroom-based supplements. Its use reflects a broader trend toward functional botanicals within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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