Agaricus on the European supplement market
Most ingredient pages tell you what Agaricus is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 20 Agaricus products from 8 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €34.
How brands use Agaricus, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 12 | 3 | — | — | €34.40 |
| Romania | 6 | 3 | — | — | 63.50 RON |
| Hungary | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Agaricus products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Agaricus Extract | 16 |
| Agaricus subrufescens Peck | 1 |
| Agaricus (fermented mycelium) | 1 |
| Agaricus (fruiting body powder) | 1 |
| Agaricus (mycelium) | 1 |
Regulatory & positioning
| Botanical source | Agaricus subrufescens |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, longevity |
No EFSA-authorized health claim exists for Agaricus, yet brands market it for immunity, longevity — the gap between claim and positioning is itself a competitive signal.
Where Agaricus shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Agaricus?
Agaricus (Agaricus subrufescens) is a botanical extract derived from a species of mushroom. It is commonly incorporated into dietary supplements, particularly those marketed for immunity and longevity. Agaricus extracts are valued for their bioactive compounds, including polysaccharides and other secondary metabolites. These supplements are often formulated for consumers seeking natural ingredients associated with general wellness and age-related health maintenance. Agaricus is used in various product formats such as capsules, powders, and tinctures within the functional mushroom category.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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