Adhatoda on the European supplement market
Most ingredient pages tell you what Adhatoda is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 32 Adhatoda products from 15 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €16.
How brands use Adhatoda, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| United Kingdom | 3 | 2 | — | — | — |
| Italy | 5 | 3 | — | — | €15.90 |
| Spain | 2 | 1 | — | — | — |
| Romania | 21 | 8 | — | — | 44.99 RON |
| United States | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Adhatoda products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Adhatoda vasica Nees | 15 |
| Adhatoda Extract | 15 |
| Adhatoda (leaf powder) | 1 |
| Adhatoda (3:1) | 1 |
Regulatory & positioning
| Botanical source | Adhatoda vasica |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | respiratory, immunity |
No EFSA-authorized health claim exists for Adhatoda, yet brands market it for respiratory, immunity — the gap between claim and positioning is itself a competitive signal.
Where Adhatoda shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Adhatoda?
Adhatoda (Adhatoda vasica) is a botanical extract derived from the leaves of the Adhatoda plant, commonly used in traditional herbal preparations. It is classified as a plant-based ingredient and is incorporated into dietary supplements primarily marketed for respiratory and immune system support. Formulators often include Adhatoda in products aimed at promoting respiratory wellness and general immunity. Its use in supplement formulations reflects interest in natural botanical sources within these categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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