Activated Charcoal on the European supplement market
Most ingredient pages tell you what Activated Charcoal is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 218 Activated Charcoal products from 130 brands across the EU and US. 9 brands advertise it on Meta right now, and new-ad activity cooled 89% in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €16.
New Activated Charcoal ads launched per month on Meta — last 6 months.
How brands use Activated Charcoal, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 6 | 6 | 10 | 1 | — |
| United Kingdom | 40 | 23 | — | — | £20.00 |
| France | 31 | 18 | — | — | €15.98 |
| Italy | 18 | 13 | 1 | 1 | €15.60 |
| Spain | 23 | 18 | — | — | €16.10 |
| Romania | 53 | 24 | 10 | 4 | 40.80 RON |
| United States | 32 | 16 | 2 | 2 | $41.00 |
| Austria | 0 | 0 | 1 | 1 | — |
Who is on the shelf right now
Top brands by number of Activated Charcoal products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Activated charcoal | 66 |
| Cărbune activ (coconut) | 38 |
| Cărbune activ (source coconut) | 26 |
| Cărbune activ (from coconut shells) | 21 |
| Cărbune activ (from coconut shell) | 14 |
| Carbon | 12 |
Regulatory & positioning
| Botanical source | Activated charcoal |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | gut health, liver health |
Where Activated Charcoal shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Activated Charcoal?
Activated charcoal is a form of carbon processed to have a highly porous surface, classified as an adsorbent substance. It is commonly used in dietary supplements formulated for gut health and liver health. Activated charcoal is typically included in products aimed at digestive support and detoxification, often in combination with other botanical extracts or minerals. Its adsorptive properties make it a versatile ingredient in formulations targeting toxin-binding and cleansing functions within the gastrointestinal tract.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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