Acid on the European supplement market
Most ingredient pages tell you what Acid is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 262 Acid products from 123 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €27.
How brands use Acid, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 23 | 17 | — | — | €35.40 |
| United Kingdom | 108 | 32 | — | — | £15.00 |
| France | 11 | 5 | — | — | €23.88 |
| Italy | 15 | 13 | — | — | €24.95 |
| Spain | 16 | 9 | — | — | €21.81 |
| Romania | 25 | 14 | — | — | 89.70 RON |
| United States | 11 | 9 | — | — | $39.95 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Acid products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Acid para-aminobenzoic | 261 |
| PABA | 1 |
Regulatory & positioning
| Botanical source | Acid |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | beauty |
Where Acid shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Acid?
Acid is a broad term that can refer to various chemical substances, including organic acids, amino acids, or fatty acids. In the supplement industry, acids are commonly incorporated as key components in formulations such as beauty supplements, where they may be included for their functional properties. These substances are often found in products marketed for skin health, hair care, and overall appearance. Depending on the specific type of acid, they can be sourced from natural extracts or synthesized for use in capsules, powders, or liquids. Formulators consider acid types based on stability, solubility, and compatibility with other ingredients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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