Acerola on the European supplement market
Most ingredient pages tell you what Acerola is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,019 Acerola products from 353 brands across the EU and US. 38 brands advertise it on Meta right now, and new-ad activity cooled 27% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €23.
New Acerola ads launched per month on Meta — last 6 months.
How brands use Acerola, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 366 | 78 | 205 | 7 | €33.90 |
| United Kingdom | 132 | 44 | — | — | £27.50 |
| France | 69 | 39 | 13 | 8 | €19.90 |
| Italy | 68 | 36 | 11 | 6 | €22.00 |
| Spain | 64 | 25 | 4 | 1 | €21.41 |
| Romania | 118 | 36 | 26 | 7 | 73.50 RON |
| United States | 39 | 28 | — | — | $34.99 |
| Austria | 18 | 13 | 10 | 3 | €21.99 |
Who is on the shelf right now
Top brands by number of Acerola products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Acerola Extract | 366 |
| Acerola | 217 |
| Malpighia glabra Extract | 143 |
| Acerola (juice concentrate powder) | 45 |
| Acerola (concentrate powdered) | 36 |
| Acerola (juice powder) | 28 |
Regulatory & positioning
| Botanical source | Malpighia glabra |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | immunity, energy |
Where Acerola shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Acerola?
Acerola (Malpighia glabra) is a botanical extract derived from the fruit of the acerola cherry. It is commonly used as a natural source of vitamin C in dietary supplements. Acerola is included in formulations marketed for immunity and energy, often combined with other vitamins and antioxidants. Its use is prevalent in multivitamins, immune support products, and energy-boosting supplements. The ingredient is valued for its natural origin and its contribution to vitamin content in supplement formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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