Açaí on the European supplement market
Most ingredient pages tell you what Açaí is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 315 Açaí products from 163 brands across the EU and US. 17 brands advertise it on Meta right now, and new-ad activity cooled 60% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €32.
New Açaí ads launched per month on Meta — last 6 months.
How brands use Açaí, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 49 | 26 | 122 | 4 | €38.90 |
| United Kingdom | 86 | 33 | 1 | 1 | £29.99 |
| France | 15 | 12 | 6 | 1 | €36.50 |
| Italy | 28 | 18 | — | — | €27.95 |
| Spain | 24 | 11 | 3 | 2 | €31.60 |
| Romania | 53 | 19 | 14 | 4 | 106.50 RON |
| United States | 28 | 20 | — | — | $43.00 |
| Austria | 9 | 4 | 3 | 1 | €26.90 |
Who is on the shelf right now
Top brands by number of Açaí products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Euterpe oleracea (extract) | 124 |
| Açaí (lyophilized powder) | 37 |
| Acai | 26 |
| Acai | 20 |
| Açaí (berry powder) | 15 |
| Açaí (ulei esențial) | 12 |
Regulatory & positioning
| Botanical source | Euterpe oleracea |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, energy |
No EFSA-authorized health claim exists for Açaí, yet brands market it for immunity, energy — the gap between claim and positioning is itself a competitive signal.
Where Açaí shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Açaí?
Açaí (Euterpe oleracea) is a plant-based extract derived from the fruit of the açaí palm. It is commonly incorporated into dietary supplements as a source of antioxidants and phytochemicals. Açaí extract is used in products marketed for immunity and energy, often featured in formulations targeting overall wellness and vitality. It is typically found in capsules, powders, and functional beverages. The ingredient is valued for its botanical origin and profile of bioactive compounds, making it a popular choice in natural and plant-based supplement categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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