5-HTP on the European supplement market
Most ingredient pages tell you what 5-HTP is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 254 5-HTP products from 155 brands across the EU and US. 7 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €25.
New 5-HTP ads launched per month on Meta — last 6 months.
How brands use 5-HTP, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 37 | 16 | 12 | 1 | €30.90 |
| United Kingdom | 63 | 35 | — | — | £37.99 |
| France | 14 | 13 | — | — | €20.00 |
| Italy | 14 | 13 | 3 | 1 | €23.50 |
| Spain | 24 | 19 | 1 | 1 | €26.90 |
| Romania | 23 | 15 | 13 | 2 | 82.99 RON |
| United States | 65 | 33 | 1 | 1 | $43.98 |
| Austria | 3 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of 5-HTP products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| 5-hydroxytryptophan | 144 |
| 5-HTP Liposomal | 40 |
| 5-HTP (time release) | 34 |
| 5-HTP Extract | 26 |
| 5-HTP (L-5) | 10 |
Regulatory & positioning
| Botanical source | 5-hydroxytryptophan |
|---|---|
| Novel food status | Novel food |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | stress, sleep |
Where 5-HTP shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is 5-HTP?
5-Hydroxytryptophan (5-HTP) is a naturally occurring amino acid and chemical precursor to serotonin. It is commonly extracted from the seeds of the Griffonia simplicifolia plant. 5-HTP is used in dietary supplements marketed for stress, mood, and sleep support. It is often included in formulations targeting relaxation and emotional well-being. As an ingredient, 5-HTP is typically found in capsules, tablets, and powders designed for adult consumers seeking products related to mental and emotional balance.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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