23 kt Edible Gold Flakes on the European supplement market
Most ingredient pages tell you what 23 kt Edible Gold Flakes is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 68 23 kt Edible Gold Flakes products from 21 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Austria shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €43.
New 23 kt Edible Gold Flakes ads launched per month on Meta — last 6 months.
How brands use 23 kt Edible Gold Flakes, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 3 | — | — | — |
| United Kingdom | 23 | 3 | — | — | £3799.50 |
| Italy | 10 | 2 | — | — | €42.97 |
| Romania | 16 | 4 | — | — | 48.93 RON |
| United States | 4 | 3 | — | — | — |
| Austria | 2 | 1 | 2 | 1 | — |
| Switzerland | 2 | 2 | — | — | — |
| Poland | 3 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of 23 kt Edible Gold Flakes products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Fulgi de aur alimentar 23 kt (24 carat) | 30 |
| Gold | 15 |
| Edible Gold Flakes 23 kt | 9 |
| Fulgi de aur alimentar 23 kt (nano) | 3 |
| Fulgi de aur alimentar 23 kt (colloid) | 3 |
| Fulgi de aur alimentar 23 kt (bhasma) | 2 |
Regulatory & positioning
| Botanical source | 23 kt Edible Gold Flakes |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, joint health |
No EFSA-authorized health claim exists for 23 kt Edible Gold Flakes, yet brands market it for immunity, joint health — the gap between claim and positioning is itself a competitive signal.
Where 23 kt Edible Gold Flakes shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is 23 kt Edible Gold Flakes?
23 kt Edible Gold Flakes are a mineral-based ingredient consisting of ultra-pure gold particles processed for safe human consumption. As an inert metallic substance, they are used primarily for aesthetic and luxury appeal in supplement formulations. These flakes are commonly incorporated in products marketed for immunity and joint health, often to enhance product differentiation and perceived value. Their inclusion is typically visual or symbolic rather than functional. The ingredient is suitable for a range of supplement forms, including capsules, powders, and liquid blends.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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