Meta Ad Library (Facebook Ad Library): find ads — and keep an eye on the supplement market
Looking for Meta's Ad Library? Right here. It shows active ads on Facebook and Instagram — free and without an account. But for ongoing competitive research across a whole market, it's laborious. RavenBI brings publicly visible ads from Meta, TikTok and Google Ads together by brand — with history and email alerts.
What is the Meta Ad Library (Facebook Ad Library)?
The Ad Library is Meta's free, public directory of the ads currently running on Facebook and Instagram. Anyone can view it without an account — with filters by country, category and page name. It was built for transparency, not market analysis.
Quick guide:
- Choose the country.
- Select the category "All ads".
- Search for a competitor by their Facebook page name.
- Open the ad — see the creative and start date.
Where it falls short for market monitoring
- Meta only. Facebook and Instagram. TikTok and Google Ads are missing — you need more libraries.
- No cross-brand overview. You check each page one by one; there's no list of "all ads in the supplement market".
- No full history. The start date of active ads is visible, but not the history of ads that have ended.
- No alerts. You have to check regularly yourself whether a competitor launches new ads.
What RavenBI adds
- Meta, TikTok and Google Ads in one place. Without switching between several libraries.
- Organised by brand. Every ad is tied to a supplement brand in the market.
- With history. Since when an ad has been running, for how long — visible even after it's deactivated.
- With alerts. An email when a watched brand launches new ads or scales them.
- More than ads. Plus competitors' products, ingredients and prices, as far as public.
Data sources: RavenBI processes publicly visible information from the platforms. Where available, we show the reach published by Meta; spend is not made public by the platforms and, where used, is labelled as an estimate. RavenBI is not affiliated with Meta, TikTok or Google.
Who RavenBI is for
- Supplement brands that want to keep an eye on competitors' ads, creatives and offers.
- Teams that want to catch new or scaling ads — without manual routine checks.
- Brands that want to combine ads with competitors' product, ingredient and price data.
Frequently asked questions
Is the Meta Ad Library free?
Yes — Meta's Ad Library is free and usable without an account. RavenBI is a separate, paid tool. The first three days are free (card required, €0 today).
Where do I find the Facebook/Meta Ad Library?
At facebook.com/ads/library — choose country and category, then search by the page name.
Is there a TikTok or Google Ad Library?
TikTok offers its own public view and Google has the Ads Transparency Center. Each covers only its own platform. RavenBI brings Meta, TikTok and Google Ads together.
Does RavenBI show reach or spend?
RavenBI keeps the history of the ads it collects and shows, where available, the reach published by Meta. Exact spend is not made public by the platforms; estimates are labelled as such.
Is RavenBI affiliated with Meta, TikTok or Google?
No. RavenBI uses publicly available information. There is no partnership or affiliation with Meta, TikTok or Google. Brand and platform names belong to their respective owners.
By brand, with history and alerts. For the supplement market.
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